Posted by: Jeri Denniston | June 2, 2012

Mobile Websites Rule by 2015

A thick research study by Morgan Stanley analysts, shows that by 2015 mobile websites will be the rule.

How ready are you for this trend?

“Including devices such as the Kindle, the iPhone and other smartphones, web-enabled tablets, GPS systems, video games and wireless home appliances, the growth of the mobile web has been exponential” – source: Mashable.com. According to the report, mobile e-commerce is growing faster than online shopping (via desktop computers), now making up 4% of all retail sales.

Additional statistics of interest from the Mashable report:

  • 48% of all Internet users come from just five countries (Brazil, Russia, China, India and the U.S.).
  • Video accounts for 69% of mobile data traffic.
  • Apple and Android platforms are gaining in the mobile OS market, while Windows Mobile, RIM and Palm decline.
  • The overlap between mobile users and social web users continues to grow; more and more users are accessing the social web from a mobile device.
  • The average iPhone user only spends 45% of his on-device time making voice calls.

Are you getting the message? Laptop and desktop computers, keyboards and mice are going the way of the typewriter. Mobile phones and tablets will be the new normal.

 

Posted by: Jeri Denniston | June 2, 2012

Social Media Worksheet

Courtesy of Carl White, socialsaturdaystrategy.com, here’s a worksheet you can use to ensure your profiles are consistent across all your social media sites.

This is important because if people are interested in the content you’re sharing, they will go from one to the other (Facebook, LinkedIn, Twitter, FourSquare, Pinterest, etc.) of your social media sites to see more.

So make sure you have consistent information across all sites. This cheat sheet makes that easy.  Social Media Worksheet

Thanks Carl!

Posted by: Jeri Denniston | August 20, 2010

Invent, improve, copy or perish ~ 67 innovations that link to consumer trends. http://ping.fm/5yEUl

Posted by: Jeri Denniston | August 10, 2010

A visionary is someone who can make sense out of the wealth of ideas, and weave together a plan for implementation that will make a difference in the world. http://ping.fm/tWOcW

Posted by: Jeri Denniston | August 9, 2010

Clarity: Is your organization positioned for competitive advantage? Learn tips at this free workshop: http://ping.fm/Dijem

Posted by: Jeri Denniston | August 9, 2010

BOOM! – think big, expand your influence, become a force for positive and strategic change-Dr. Jackie Freiberg http://ping.fm/mFPRR

Posted by: Jeri Denniston | August 5, 2010

BOOM! – think big, expand your influence, become a force for positive and strategic change-Dr. Jackie Freiberg http://ping.fm/mFPRR

Posted by: Jeri Denniston | March 16, 2010

What Makes a Marketing Leader?

I’ve started a poll on LinkedIn and would appreciate your feedback.  You can access the poll by clicking the link below.

Marketing Leader Poll

What do you consider the most important attribute of a senior marketing leader, regardless of the industry? I’m curious to know if people skills outweigh product or industry knowledge. Or should the person be a strategic thinker or are analytical skills more important.

What do you think?

Posted by: Jeri Denniston | February 15, 2010

Let Google find targeted content for you; then feed it automatically to Twitter, Facebook and other social media: http://cot.ag/aahKAT

Posted by: Jeri Denniston | February 13, 2010

Let Google find targeted content for you; then feed it automatically to Twitter, Facebook and other social media: http://cot.ag/aahKAT

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